tag:blogger.com,1999:blog-617756042930231416.post1849071038867315414..comments2024-02-24T21:14:00.684+13:00Comments on Tony's Ideas Page: Brand or "bland"?Tonyhttp://www.blogger.com/profile/09199476377949600019noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-617756042930231416.post-78965949424323038182007-09-17T21:32:00.000+12:002007-09-17T21:32:00.000+12:00Yes it does. But I only discovered that then by do...Yes it does. But I only discovered that then by doing an appropriate search. Like the links?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-617756042930231416.post-7757304355481178432007-09-17T20:48:00.000+12:002007-09-17T20:48:00.000+12:00I've been involved with a few & $$$ doesn't always...I've been involved with a few & $$$ doesn't always equal results.<BR/><BR/>The really good ones go right back to basics to discover values & unique selling propositions.<BR/><BR/>I've had a go with a few over the years with mixed results.<BR/><BR/>I don't know if Saatchi gets into rebranding. Do you know?Tonyhttps://www.blogger.com/profile/09199476377949600019noreply@blogger.comtag:blogger.com,1999:blog-617756042930231416.post-51150583620263199682007-09-17T19:08:00.000+12:002007-09-17T19:08:00.000+12:00I presume Ms Mearns was tongue-in-cheek re the 'bl...I presume Ms Mearns was tongue-in-cheek re the 'bland' suggestion :)<BR/><BR/>Mind you, I am reminded of the phone number issue becoming problematic in certain countries - there are really no more number combinations to be had - hence needing to add codes or indeed offer alpha numeric combinations.<BR/><BR/>There are also similar comments about book/story themes vis there are no more themes to be had, simply new perspectives.<BR/><BR/>So..just how difficult will it become, functionally, for a business to arrive at a new name idea.<BR/><BR/>On an adjunct topic, one of the worst - and yet most informative - documentaries I have seen about consultancies and businesses being naive about them and their own capability was one shown here some years ago. A start up IT company spent $50K to a well known agency to develop a name for them. That agency did an appalling job. They arrives at a list of names that were entirely unsuitable and hadn't checked on copyright and so on. In the end the agency put up a piece of butcher's paper and asked the board of the new business for ideas. I would have taken them through the exercise and done better for $2K! :)Susan Plunketthttps://www.blogger.com/profile/00356107311911166797noreply@blogger.com