I don't know how to write a great story

Great story tellers don't have to be great writers.

In a recent blog, Kevin Roberts uses George Lucas as an example of a great story teller and he is absolutely correct. In this example Lucas was also the creator of the story.

But you will know people who tell great stories they haven't written.

An example is New Zealander Peter Jackson. He brought Tolkien's Lord of the Rings alive on the big screen and retold a great story.

You can also read Jim Collins' book, Good to Great. He took the fable of the Fox & the Hedgehog and repackaged it into a top-seller.

Find (or create) your story (or the story of your product or service), then get great at telling it.

Use the Force

I was reading Kevin Roberts post about the lessons from Star Wars at the same time I'm currently reading Malcolm Gladwell's book "Blink".

The Star Wars lesson about using the Force seems similar to Gladwell's message about trusting first impressions, or "instincts".

Being a bit of a Star Wars geek (I was 11 went it came out) I like the idea of trusting the Force to make decisions.

If you haven't checked out Chad Vader , beware about straying to the Dark Side though!