Do you know where your customers come from?
The Internet is truly a global community, however I sometimes get irrelevant offers.
If you are going to target offers to certain customers, get the information so you only target those customers.
I got all excited last night when I was contacted by my favourite golf ball manufacturer with a chance to win some new balls. I read the information, clicked to enter only to find out I wasn't located in the right part of the globe.
The feeling of hope & excitement was replaced with disappointment and disillusionment. I'm sure you wouldn't want your customers to feel this way - so make sure you respect your customers and target your offers appropriately.
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