Is "Good" only average?

98% of people say they are ‘good’ when asked ‘how are you?”.

In other words, people who say they are ‘good’ are really just average.

This week, have a week better that’s better than good.

Try using words like: ‘splendid’, ‘ideal’, ‘top-notch’, ‘pleasurable’, ‘unrivalled’, productive’, ‘brilliant’, ‘smashing’, ‘roaring’, the list is endless!

If you’re interested, my weekend was ‘world-class’.

Michael Campbell e-mailed me!

What a great way to maximise sponsorship! Get the celebrity to e-mail the subscribers.

I'm not so naive to believe that Michael actually e-mailed me personally, or that he solely wrote the e-mail, but it really feels good to see an e-mail from someone famous in my in-box.

It's such a simple way to maximise sponsorship spend effectively and create engagement with your customers and fans!

Focus

I've been reading about how to improve my golf and it all came together on the par 4 13th.

I had a couple of practice swings then lined up to have a shot, thinking about my feet, the ball, my swing, club position and direction ... and you guessed it, the ball ended in the bushes, down a bank a few metres to my left!

Sometimes our brains are filled with so much clutter, it can be hard to focus.

My best holes were the 17th & 18th with great drives - better than anything I had ever done. I simply focused on 1 thing (where the ball was in my stance).

Great results are often achieved by simple, single minded focus!

Sponsor and grow

An effective way to get your product in front of new potential customers is to support a charitable cause.

By co-branding your product with a charity, you can ask for a donation that will cover your manufacture cost and also allow the charity to make money.

An example might be a golf ball. Your charity might be the Prostate Awareness Society (target audience = golfers). You sell the ball for $5, with $2 from every sale going to the charity & $3 covering the cost of the ball.

Daughters & wives buy the ball (to encourage their Dad or husband to check their bits), the target audience tries it, likes it & buys more!

It feels good not just making money, but supporting a worthwhile cause!