Brand leadership

Currently I am studying leadership & was interested to see the similarities between great leaders & great brands.

Great leaders have a strong sense of purpose, to achieve progress towards an aspirational goal.

The great brands that resonate strongly with me also have a strong sense of purpose, combined with client centricity.  They seem to suggest that they are here to make our lives better.

I would be interested to develop this thinking further...

Real leaders

Today I heard the All Black legend, Sir Brian Lochore, discuss the meaning of leadership.

Being a past All Black captain, involved in the team management and as a current selector, I consider him experienced to discuss this topic.

He stated that, in his opinion, leaders must also be motivators to be successful. In my opinion leaders must also have a strong vision about where they are going.

He also stated Great Leaders are born, not made. This sits uncomfortably with me. I have always believed that people evolve into great leaders.

What do you think? All comments are welcome.