Losing the love(mark)

I loved my ipod touch... but now it's gone... the irreplaceable needs to be replaced because of a fault & the store not replacing it, instead sending it away for analysis - so much for their money back guarantee...

My ipod was with me 24/7...

- It kept track of my life with the calendar

- It lifted my spirits with the (disputably) best track list in the world

- It inspired me with some amazing audio books

- It made me laugh with the great podcasts

- It educated me with leaders sharing their thoughts on video

- It amused me with games

- It woke me in the morning with it's alarm

So, my lovemark has been taken from... Now I have to fill the gaps in my life

Catchy & inspirational

Kevin Roberts from Saatchi & Saatchi has written about Lovemarks & sisomo.

My 11 year old son introduced me to a fabulous ad from Discovery Channel that embraces the concepts of Lovemarks & sisomo. It engages the passion of the presenter with the passion of the viewer and we are given an insight to the world that the presenter loves.

I love the world too!

Protecting a brand

I think Kevin Robert's (from Saatchi & Sattchi) Lovemarks site is a great idea that engages many people through brands.

Lovemarks is also a good lesson in protecting a brand. I see that Kevin's PR company also own www.hatemarks.com.

I wonder how many companies proactively protect their brands and intellectual property in this way, or do they wait for an issue to react to?

Kevin Roberts for Prime Minister

Kevin has an enthusiasm for the ad business, that when combined with his passion for New Zealand (on the edge of the world) creates the foundation for a dynamic presentation, proposing that Wellington City is the Heart of the Edge of the World.

I had watched Kevin's Google video the previous night, and saw some repeats of timeless ads during his engaging discussion.

The highlights for me were:

Best one-liners

"Most cities are nouns - New York is a verb"

"It's about velocity & speed"

"Fail fast, learn fast, fix fast"

"If I haven't offended you yet, just wait"

"Revolution begins with language"

"There is no best - only better"

"World class is not good enough"

"We are looking for heroes, legends, myths & stories"

Action "I" words

• Imagination
• Insight
• Intuition
• Inspiration
• Ignition

The new economy

Forget:

• Information
• Knowledge
• Interruption
• Permission
• Experience
• Attention

We are entering the:

• Attraction economy

We are moving from:

• Interruption to Engagement
• "One to many" to "Many to one"
• Reactive to Interactive
• Investment to Involvement
• Users to Inspirational consumers (Advocates)
• Big promises to Intimate gestures
• "Marketing at" to "Connecting with"
• Consumers to People
• Brands to Lovemarks
• Irreplaceable to Irresistible

What makes it irresistible?

• Mystery
• Sensuality (the 5 senses)
• Intimacy

Kevin believes we need to become story tellers. What's your story?