It doesn't have to cost much

At a cafe today I noticed a business card draw jar that offered a prize for a $50 voucher.

There must have been 200 business cards in the jar, which surprised me how cheaply people give away valuable information.

If you're looking for ideas to get leads, try a business card draw offering a prize.

Protecting a brand

I think Kevin Robert's (from Saatchi & Sattchi) Lovemarks site is a great idea that engages many people through brands.

Lovemarks is also a good lesson in protecting a brand. I see that Kevin's PR company also own www.hatemarks.com.

I wonder how many companies proactively protect their brands and intellectual property in this way, or do they wait for an issue to react to?

Passion & Pride House

You may not be aware that Saatchi & Saatchi have rebranded.

In recognition of the All Blacks at the Rugby World Cup, Saatchi & Saatchi in Wellington have created an amazing experience.

The building has been rebranded Passion & Pride House.

Check out my elevator ride to the 5th floor and back with the All Black team.

This is Lovemarks in action!

Brand or "bland"?

New Zealand has 7,701 SMEs per 100,000 of people (this is about twice as many as Australia) according to Lezlie Mearns from Maxim at Wellington's premier business event - Thrive.

She also challenged business owners to develop more meaningful vision statements rather than rolling out the usual cliched versions.

Lezlie suggested many businesses should rename their brand and refer to it as their "bland".

Company names should be:

1. Meaningful
2. Memorable
3. Future-proof
4. Visual

The graph above was to help business owners try and discover where they want their customers to see them. Where do your customers see you?

The tangible beneits of effective communication

Reflecting on my season as a kids soccer coach, I believe one of the best things I did was to set up a blog so parents and relatives could see what was happening. It also helped them understand the game from my perspective.

Other teams had some off-field issues that probably could have been avoided with effective communication.

The other benefit of the blog is that we have a record of our season.

Thinking about how to communicate with other stakeholders in any environment can be a challenge. Having a communication strategy can help. I'm not suggesting a blog should be the only way to communicate. This soccer season, in addition to the blog, we communicated by text, phone, face to face and by e-mail.

When things are going well it is worth reflecting on what is working and to keep doing what works.

Getting "Buy-in"

Sometimes I hear people talk about getting "buy-in".

I believe "ownership" is much more powerful than "buy-in".

Ownership allows people the chance of creating something that they will own and ensure it succeeds.

Where possible give people the opportunity to "own" it.

106%

I recall being asked if I could do 6% better each month than the month before.

This clever little sum means in a little over a year I would be doing twice what I was doing the previous year. Great journeys start with single steps.