Friday, November 20, 2009

Creating great testimonials

Here are the questions that you can use to help develop top rate testimonials:

1. What do you like most about the service?

2. What were your perceptions before we started?

3. How has that perception changed?

4. What are the three biggest benefits?

5. Would you recommend our service?

6. Is there anything else you’d like to add?

The answers are then given back to the client in a draft summary for them to approve & send back.

For example:

Hi John

I really liked the way you paid attention and listened about my personal situation & developed a plan to help me achieve & protect my goals.

I was feeling a little anxious before we started because I had never thought about some of the issues previously, but after talking it through felt I was in safe hands.

The benefit for me is that I have a motivating goal, a backup plan if things don’t work out due to unforeseen circumstances and I know you are there if you need me.

I would definitely recommend your service to my friends and family.

Thank you once again for your professional & thorough service.