Wednesday, May 27, 2009

Sales ideas

I was thinking how some companies could grow their business during a recessionary economy...

How about luxury car suppliers teaming with sales managers to help drive sales performance?

The sales person could choose a vehicle & create a sales target programme that will motivate them to achieve a higher target &  get them into a classy vehicle of their choice.

This is an example where teams could co-operate to create synergy & win-win-win outcomes.

Saturday, May 9, 2009

Brand leadership

Currently I am studying leadership & was interested to see the similarities between great leaders & great brands.

Great leaders have a strong sense of purpose, to achieve progress towards an aspirational goal.

The great brands that resonate strongly with me also have a strong sense of purpose, combined with client centricity.  They seem to suggest that they are here to make our lives better.

I would be interested to develop this thinking further...