Sunday, October 26, 2008

When a brand sells out

I read an interesting post about the James Bond movies and some overtly placed product brands. You can check out the whole post at: James Bond Brand Shaken by Product Placement.

I was disappointed by Ford & Sony's placements in Casino Royale and thought that they tarnished their own brands, but also the good name of James Bond. Having said that, I was surprised that product placements have been a regular feature of James Bond films for many years.

I would be interested to know Ian Fleming's views on product sponsorship, after all I'm sure the brands he mentioned in the Bond books did well as a result and why shouldn't Fleming be rewarded for their success? A branding dilemma?

Sunday, October 5, 2008

Sales Success

In his book, Sales Success, Robin Daubney makes some interesting observations about highly successful salespeople. They all have a very positive mental attitude. He quotes a study that attributes 94% of success to a positive mental attitude and only 6% on aptitude or ability.

Top earning salespeople were analysed and they found that they:
- Had high levels of determination
- Had strong self-discipline
- Had a great desire to succeed
- Worked hard
- Had good health