Quantum of Solace - no spoilers!

The latest James Bond movie continues where Casino Royale left off. I suggest watching Casino Royale before watching Quantum of Solace so that you are familiar with the story & characters.

Make sure you show up on time - one of the best action sequences is the beginning.

You may be a little disappointed if you are expecting this movie to be as good as the last - but this James Bond is raw and intense with lots of blood.

It's a full on experience - so stay alert to keep up with the action. Just expect more of a Jason Bourne experience, rather than a traditional James Bond film.

Enjoy!

When a brand sells out

I read an interesting post about the James Bond movies and some overtly placed product brands. You can check out the whole post at: James Bond Brand Shaken by Product Placement.

I was disappointed by Ford & Sony's placements in Casino Royale and thought that they tarnished their own brands, but also the good name of James Bond. Having said that, I was surprised that product placements have been a regular feature of James Bond films for many years.

I would be interested to know Ian Fleming's views on product sponsorship, after all I'm sure the brands he mentioned in the Bond books did well as a result and why shouldn't Fleming be rewarded for their success? A branding dilemma?

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