Sunday, October 26, 2008

When a brand sells out

I read an interesting post about the James Bond movies and some overtly placed product brands. You can check out the whole post at: James Bond Brand Shaken by Product Placement.

I was disappointed by Ford & Sony's placements in Casino Royale and thought that they tarnished their own brands, but also the good name of James Bond. Having said that, I was surprised that product placements have been a regular feature of James Bond films for many years.

I would be interested to know Ian Fleming's views on product sponsorship, after all I'm sure the brands he mentioned in the Bond books did well as a result and why shouldn't Fleming be rewarded for their success? A branding dilemma?