Great leaders have a strong sense of purpose, to achieve progress towards an aspirational goal.
The great brands that resonate strongly with me also have a strong sense of purpose, combined with client centricity. They seem to suggest that they are here to make our lives better.
I would be interested to develop this thinking further...
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2 comments:
Richard Branson of Virgin Is a fantastic Leader and has created a brand based on his personality. His new Business Book is Fantastic. It is a must read!
Great recommendation. I will definitely add this to my must read list!
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