Saturday, May 9, 2009

Brand leadership

Currently I am studying leadership & was interested to see the similarities between great leaders & great brands.

Great leaders have a strong sense of purpose, to achieve progress towards an aspirational goal.

The great brands that resonate strongly with me also have a strong sense of purpose, combined with client centricity.  They seem to suggest that they are here to make our lives better.

I would be interested to develop this thinking further...


Anonymous said...

Richard Branson of Virgin Is a fantastic Leader and has created a brand based on his personality. His new Business Book is Fantastic. It is a must read!

Tony said...

Great recommendation. I will definitely add this to my must read list!