Ideas map

I recently heard a leader in the marketing game talk about a map they had on their wall, where they pinned all the locations that the staff came up with great ideas for their clients.

They had 100's of pins in the map - but only 13 were in the office.

Some might think that they should spend more time in the office!  But seriously we all know some of our best ideas occur when we are not trying to come up with them.

Whether it's:

- in the shower

- going for a run

- waking in the middle of the night to jot down some notes

- over a great meal & a bottle of plonk

- in the car

To allow the creative juices  flow we need to get out & explore!