Sunday, July 6, 2008

Not all apples are the same

If you go to a supermarket or green grocer you will notice that not all apples are the same. There are apples for eating and apples for stewing. Of the eating apples you will notice that there are different types with different tastes. Some apples are of a better quality than others while there are also a few rotten ones & the odd one with a worm or two in them.

So when we try & compare “apples with apples”, we shouldn’t just compare them on price.

Many other products are similar. When comparing products it’s important to understand the benefits and not just compare products on price, because (like apples) some are better than others.

Next time you compare "apples with apples", make sure your clients know about the quality of what they are getting.