Saturday, January 31, 2009

Staying ahead of the pack

By the time we hear about new ideas or trends it's probably too late.

Remember when we were all told to write articles like "7 reasons to buy such as such"?  Now everything I read seems to have been based on this golden rule - except now it's boring & the gold has turned to tin...

Companies like Saatchi & Saatchi try and stay ahead of the pack.  When all other companies seem to be going green, they are talking about blue.  But they are also working on the next colour!

In New Zealand we have a lot of sheep - but it doesn't mean we need to follow each other like a flock of sheep.  The challenge is to play our game by our rules & change them every now & then to keep the relevant.

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