I passed a sign yesterday advertising a local craft show.
In fact I probably passed hundreds of signs, but this one stood out in my mind. Why? Because of the spelling of "craft". I am sure this was done accidentally, but it was actually effective because it made it stand out.
I'm not advocating going out & misspelling signs, but our brains are obviously programmed to pick up things that aren't right. Maybe it's something to help our ancestors spot the prowling lion on the African plains!
I guess if we want to stand out we need to be unexpected & different!
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