A gravity coffee billboard has a dig at the quality (or lack) of a well-known international coffee chain. It's an excellent example of how a well developed advertising campaign can capture peoples attention and convey an effective message.
Sunday, February 24, 2008
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1 comment:
Tony,
First off great blog, wonderful information. I will be back often to see what else you have to say.
Commenting on your post, "It's not always what you say - it's how you say it" I believe this is completely true, example, Apple's Get-A-Mac campaign. Which sad to say will be ending its life cycle soon, I am eager to see what they will come up with next.
Apple and it's advertisement agency has done a fantastic job of telling its story without just telling it.
Another prime example is Nike's new strategy, "Be a better". Still going along with it's "Just Do It" approach.
Thank you for sharing your insight with the world. I look forward to reading more.
James
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