Sunday, February 24, 2008

It's not alway what you say - it's how you say it

A gravity coffee billboard has a dig at the quality (or lack) of a well-known international coffee chain.

It's an excellent example of how a well developed advertising campaign can capture peoples attention and convey an effective message.

1 comment:

James said...

Tony,

First off great blog, wonderful information. I will be back often to see what else you have to say.

Commenting on your post, "It's not always what you say - it's how you say it" I believe this is completely true, example, Apple's Get-A-Mac campaign. Which sad to say will be ending its life cycle soon, I am eager to see what they will come up with next.

Apple and it's advertisement agency has done a fantastic job of telling its story without just telling it.

Another prime example is Nike's new strategy, "Be a better". Still going along with it's "Just Do It" approach.

Thank you for sharing your insight with the world. I look forward to reading more.

James