Friday, February 22, 2008

What is copywriting?

It's easy to get caught up using jargon when we are too close to our own industry.

Recently I've been helping develop material about insurance and its been an excellent learning curve as I create & then edit information so it is easy to digest.

I have recently been reading about copywriting which I find interesting, but what actually is copywriting?

It seems to be a catch-all to describe a range of writing.

In my view, good copywriters should be able to describe who their target audience is, what issues they are experts in solving and how they can develop effective solutions.

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