Sunday, March 11, 2007

Do one thing really well

You may have read Jim Collins' book (, Good to Great, in which he uses the fable about the hedgehog & the fox to illustrate this point.

A real life example is a New Zealand company that makes quality (field) hockey gear for goalies around the world ( When you think of the number of hockey teams, let alone the number of goalies, you wouldn't think there was much of a market. But these guys are the experts and have a HUGE market share of the global hocket goalie market. If you are a hockey goalie, you would want get your gear from these experts.

  • What is one thing you do really well?
  • What could you be seen as the authority of?
  • If someone wanted what you offer, would you be the first place they thought of?

No comments: