You may have read Jim Collins' book (www.jimcollins.com), Good to Great, in which he uses the fable about the hedgehog & the fox to illustrate this point.
A real life example is a New Zealand company that makes quality (field) hockey gear for goalies around the world (www.obo.co.nz). When you think of the number of hockey teams, let alone the number of goalies, you wouldn't think there was much of a market. But these guys are the experts and have a HUGE market share of the global hocket goalie market. If you are a hockey goalie, you would want get your gear from these experts.
- What is one thing you do really well?
- What could you be seen as the authority of?
- If someone wanted what you offer, would you be the first place they thought of?
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