An effective way to get your product in front of new potential customers is to support a charitable cause.
By co-branding your product with a charity, you can ask for a donation that will cover your manufacture cost and also allow the charity to make money.
An example might be a golf ball. Your charity might be the Prostate Awareness Society (target audience = golfers). You sell the ball for $5, with $2 from every sale going to the charity & $3 covering the cost of the ball.
Daughters & wives buy the ball (to encourage their Dad or husband to check their bits), the target audience tries it, likes it & buys more!
It feels good not just making money, but supporting a worthwhile cause!
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