What do you get when you combine passion, vision & expertise?

This fantastic presentation introduces the extraordinary World Wide Telescope to your desktop & makes travel back in time possible.

Watch this video from TED

Do 1 thing really well

I was watching the TV programme "Top Chef" and the judges made the comment that some chefs tried to do too much and they would be much better to do 1 dish really well.

This is a lesson that we can also use in business.

I know I'm (sometimes) guilty of trying to do too much, or give too much information.

Over the last few days I've become a keen crusader of less to provide more. Less range of topics, but more detail on one topic.

The feedback has been very positive as I present myself as an expert in 1 topic.

Turning your customers into experts

Are you expecting your customers to make good decisions?

If so, they need good information.

On a recent trip to Field Days at Mystery Creek (Hamilton, New Zealand) I saw some excellent examples of suppliers providing in-depth, interesting information about their products and services.

There were seminars, newsletters, e-mail subscriptions and personal attention by experts.

An additional advantage of turning customers into experts, is that they become advocates for your product and can tell others about your points of difference.

How can you turn your customers into experts?