Are you expecting your customers to make good decisions?
If so, they need good information.
On a recent trip to Field Days at Mystery Creek (Hamilton, New Zealand) I saw some excellent examples of suppliers providing in-depth, interesting information about their products and services.
There were seminars, newsletters, e-mail subscriptions and personal attention by experts.
An additional advantage of turning customers into experts, is that they become advocates for your product and can tell others about your points of difference.
How can you turn your customers into experts?
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