Loyalty works both ways - mate

Thanks for your personalised letter with your special offer Dymocks.

I already received one in the post 2 days ago!

If you want me to join your loyalty programme, why don't you give me special treatment?

You competitor, Whitcoulls, sent me an e-mail telling me of a special offer that starts in 2 days. As a loyal customer, they have told me I can take advantage of the special offer a day before the general public.

Now that makes me feel special!