Last year I entered a 5km run and today a colleague reminded me about a new gym that launched its brand at the event.
Why did my colleague remember it?
Because the gym printed some smart black tees with its brand on it & gave them to athletic, attractive people.
Like many brands, using people we want to be like (actors and models) enhances a brand's appeal. In the case of this gym, it didn't need to spend a lot to get noticed.
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