Tuesday, June 26, 2007

Smart marketing

Last year I entered a 5km run and today a colleague reminded me about a new gym that launched its brand at the event.

Why did my colleague remember it?

Because the gym printed some smart black tees with its brand on it & gave them to athletic, attractive people.

Like many brands, using people we want to be like (actors and models) enhances a brand's appeal. In the case of this gym, it didn't need to spend a lot to get noticed.

No comments: