This week one of my colleagues was embarrassed when a client knew more about a new product development than he knew.
Clients expect us to be the expert in our field of expertise.
There are 3 important points to note:
1. Do you commit enough time to stay on top of the developments in your industry? If your client gets asked by a friend, would they feel comfortable referring their friend to you as the expert?
2. Are you focused enough? Sometimes if we try to be experts in too many things, we end up only being average in all. Remember the saying "Jack of all trades, master of none"?
3. Do you wait for your client to ask you about new products, or do you proactively tell your clients about the latest & greatest? If you don't, somebody else will!
It's a great time to reflect on what you do to become the expert, stay the expert and keep your clients up to date by sharing your expertise.
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