Monday, June 18, 2007

Michael Campbell e-mailed me!

What a great way to maximise sponsorship! Get the celebrity to e-mail the subscribers.

I'm not so naive to believe that Michael actually e-mailed me personally, or that he solely wrote the e-mail, but it really feels good to see an e-mail from someone famous in my in-box.

It's such a simple way to maximise sponsorship spend effectively and create engagement with your customers and fans!

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