Saturday, September 15, 2007

The tangible beneits of effective communication

Reflecting on my season as a kids soccer coach, I believe one of the best things I did was to set up a blog so parents and relatives could see what was happening. It also helped them understand the game from my perspective.

Other teams had some off-field issues that probably could have been avoided with effective communication.

The other benefit of the blog is that we have a record of our season.

Thinking about how to communicate with other stakeholders in any environment can be a challenge. Having a communication strategy can help. I'm not suggesting a blog should be the only way to communicate. This soccer season, in addition to the blog, we communicated by text, phone, face to face and by e-mail.

When things are going well it is worth reflecting on what is working and to keep doing what works.

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