Are you smart enough?

Do you know where your customers come from?

The Internet is truly a global community, however I sometimes get irrelevant offers.

If you are going to target offers to certain customers, get the information so you only target those customers.

I got all excited last night when I was contacted by my favourite golf ball manufacturer with a chance to win some new balls. I read the information, clicked to enter only to find out I wasn't located in the right part of the globe.

The feeling of hope & excitement was replaced with disappointment and disillusionment. I'm sure you wouldn't want your customers to feel this way - so make sure you respect your customers and target your offers appropriately.