Engaging your customers

Flickr has just run a 24 hour event where people contribute their special photo taken on 5 May 2007.

23,181 people from around the world joined this group in an attempt to have their photo published in a book, celebrating a day in the life around the world.

Think about ways you can tap into the creative energy of your customers, using their skills to engage in your business. An example is a photo of your product being used in a certain setting. You could offer a prize and use the photo in future promotions.