Saturday, May 26, 2007

Can you guarantee it?

When you provide a guarantee to your clients, spell it out so that they can fully understand what it is you do and how you do it, providing them with piece of mind.

It also provides a useful sales track they can use when they refer you to their friends and family.

Examples could be:
  • Our 5 star service guarantee is ...
  • We guarantee your complete satisfaction ...
  • We guarantee you will be happier ...
  • Our guarantee will give you piece of mind.
  • Honesty guaranteed.
You may want to offer a money back guarantee, or a total satisfaction guarantee.

If someone claims under your guarantee, make sure you live up to your part of the bargain.

If you do a good job, I guarantee they will tell people about it and you'll get more business!

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