Got a theme?

It can be difficult to maintain momentum in sales, so try adding some interest by developing daily, weekly, monthly or quarterly themes for your customers or prospects.

The theme could be:

• a product line
• a particular type of transaction
• focus on a new customer demographic
• fixing a common customer complaint
• achieving a short term target

The list is only limited by your imagination.

Themes create energy and focus, enabling you to be much more effective in a particular area.

What's your current theme?