Friday, May 25, 2007

Got a theme?

It can be difficult to maintain momentum in sales, so try adding some interest by developing daily, weekly, monthly or quarterly themes for your customers or prospects.

The theme could be:
  • a product line
  • a particular type of transaction
  • focus on a new customer demographic
  • fixing a common customer complaint
  • achieving a short term target
The list is only limited by your imagination.

Themes create energy and focus, enabling you to be much more effective in a particular area.

What's your current theme?

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