Sometimes I hear people talk about getting "buy-in".
I believe "ownership" is much more powerful than "buy-in".
Ownership allows people the chance of creating something that they will own and ensure it succeeds.
Where possible give people the opportunity to "own" it.
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I've not heard of the term "buy in" before. Is it a term used by marketing people or..?
Well, I have heard similar terms but they mean to purchase shares or part of a business.
The term "buy-in" is used to describe staff becoming engaged with a wokplace activity.
An example would be a manager who wanted staff to change a process. The manager would describe the rationale and outcomes in the hope of getting staff to "buy into" (or engage with) the new process.
Oh, I know "to buy into" but I read that differently in your piece for some reason. Thanks.
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