It’s so much easier to find what you want when you know what you are looking for.
For instance, if you think everyone is your customer it can be hard to find them. If you stop and consider what your ideal customer looks like it becomes easier to find them. For instance, if you work best with males, between 45 & 55, who are self-employed, it you are more likely to find them because you are looking just for them.
For instance, if you think everyone is your customer it can be hard to find them. If you stop and consider what your ideal customer looks like it becomes easier to find them. For instance, if you work best with males, between 45 & 55, who are self-employed, it you are more likely to find them because you are looking just for them.
This strategy works successfully in other areas of your life too.
Looking for a partner? Write down what they look like & what attributes they have.
How about taking photos as a hobby? Giving yourself a theme narrows down the types of photos you take but helps you look more purposefully, making it easier than taking photos of anything and everything!
Looking for a new job? Write down what it looks like, what you'll be doing & how you will feel.
Work out what you are looking for, write it down – then get out & find it. You’ll be surprised how much easier it will be to find!
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