Saturday, April 28, 2007

Small is good

Yes, good things can come in small packages.

If you break your fees or costs down into small 'chunks' they appear more palatable and easier to sell.

For instance, you can advertise your fee in minutes. $2 per minute sounds better than $120 per hour.

Cleaning windows? $2 per window is better than $50 per house.
You can even break a big item down, like a computer. You can buy the screen, hard drive, memory, key board etc... separately enabling each component to look cheaper.
Think how you can make your charges appear smaller and more affordable.

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