Wednesday, April 18, 2007

Qaulity solutions

I recently saw a sign at a seminar advertising a company that specialised in "Qaulity Solutions".

Ok, I don't profess to be great with spelling or grammar, but if you're advertising quality, make sure that what you say & do is consistent with your brand.

It might mean getting collateral professionally proofed. Yes, it will cost money, but it's worth the cost through extra business.

Having said that, you can often use the spelling error as an attention grabber - just make sure you mention that the error is intentional.

1 comment:

Max said...

Or... "We put the K in Quality"