Friday, April 13, 2007

Try your product!

Sometimes I wonder whether some business owners ever try their products or services, because there are times I get extremely frustrated.

Like, when I sign up to a website and get told that a particular user name is taken, but doesn't suggest an alternative - so I have a "lucky dip" of possible available names before I give up.

Or, when I try and open a breakfast cereal and find the tear tab doesn't work properly & I end up with a messy pulp of cardboard.

The examples, as you probably know, are everywhere.

If you are in business, try your product as a new customer would. Alternatively survey new customers (respecting their time) and ask if there is anything you can do to make their experience even better.

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